Sales & marketing for dealerships

More buyers in the door. More customers who come back.

SevenClair brings lead generation and retention programs to automotive dealerships, then helps onboard your teams and supports any changes after launch.

Solutions

Two programs. One goal: sell and service more vehicles.

LeadGen

Perigee LeadGen

Exclusive, credit-qualified leads from our data partner, drawn from the national credit bureaus and delivered to your store, with branded direct mail to reach them.

  • Exclusive to your rooftop
  • Credit-qualified before delivery
  • Branded direct mail, with after-hours call answering that sets the appointment
  • Monthly match-back report
Explore Perigee LeadGen
Prepaid maintenance & loyalty

Perigee Retention

Programs that give customers a reason to keep servicing where they bought, and give your store predictable service revenue.

  • Prepaid maintenance sold through F&I and in service
  • Loyalty programs that extend the relationship
  • Built for the post-warranty years
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Perigee LeadGen

From the moment they’re ready to the appointment.

01 · It mails itself

The mail goes out on its own.

When a customer turns ready, our data partner triggers a custom mail piece under your dealership’s brand. No one on your team has to pull a list or send a file to a printer.

02 · Tracked to the mailbox

You know the day it lands.

Every piece carries a USPS Intelligent Mail Barcode and is tracked through the postal system, so your team can follow up the week the letter arrives.

03 · Answered after hours

The call is answered when you’re closed.

Each mail piece is backed by our data partner’s U.S.-based business development center, open 24/7. When your store is closed, it answers the call, verifies the customer’s information and sets the appointment for your store.

04 · Under one roof

Data, print and mail prep together.

Our data partner keeps the data, the press and the mail prep under one roof, with G7 Master certified printing and address verification on every file.

See how Perigee LeadGen works

How it works

You Connect. You Capture. You Convert. We Stay & Do Better Together!

You Connect

Reach your customers and in-market shoppers the moment their credit files show they’re ready to buy, flagged by our data partner’s credit-bureau monitoring.

You Capture

Our data partner’s custom mail piece, under your dealership’s brand, reaches the customer. When they call while your store is closed, its U.S.-based business development center answers and sets the appointment for your store.

You Convert

Your team works credit-qualified buyers, not cold lists. A monthly match-back report shows what sold.

We Stay

SevenClair helps onboard your teams and supports any changes after launch, so we do better together.

Who we work with

Built for the way your store sells.

Franchise dealers

Put the customer database and service file you already own to work, protect it from competitors, and conquest owners of competing brands.

Independent dealers

Exclusive, credit-qualified leads the store down the road can’t buy out from under you, built around special finance.

Powersports dealers

Coaching, training, and a full suite of customer protection products are available today. Email dealerinquiry@sevenclair.com for details.

Coming soon Perigee LeadGen for powersports. Stay tuned!

How we measure

How we measure results

We don’t ask you to trust our numbers. We use yours.

Every Perigee LeadGen store gets a monthly match-back report from our data partner that ties sold vehicles to delivered leads. That report is the scorecard, not a projection from us.

Think your leads are a race to the bottom? Take the cost-per-car challenge.

Take the challenge