Reach buyers the moment they’re ready to buy.
Our data partner flags when a customer or a shopper in your market is in the market and able to buy. It delivers the lead to your store and sends a custom mail piece under your dealership’s brand. When a customer calls about the mailer while your store is closed, its U.S.-based business development center answers and sets the appointment for your store.
Lead generation services are provided by our national credit-data partner.
The mail goes out on its own. You know the day it lands. After hours, the call is answered.
Most lead sources hand you a list and leave every call to your team. With Perigee LeadGen, our data partner triggers a mail piece under your brand, tracks the day it lands in the mailbox, and answers the customer’s call when your store is closed.
The mail goes out on its own.
When a customer turns ready, our data partner triggers a custom mail piece under your dealership’s brand. No one on your team has to pull a list or send a file to a printer.
You know the day it lands.
Every piece carries a USPS Intelligent Mail Barcode and is tracked through the postal system, so your team can follow up the week the letter arrives.
The call is answered when you’re closed.
Each mail piece is backed by our data partner’s U.S.-based business development center, open 24/7. When your store is closed, it answers the call, verifies the customer’s information and sets the appointment for your store.
Data, print and mail prep together.
Our data partner keeps the data, the press and the mail prep under one roof, with G7 Master certified printing and address verification on every file.
See how Perigee LeadGen works.
Read the transcript
Right now, one of your customers just pre-qualified for a car loan. Somewhere else. Would your store know? Perigee LeadGen has two products. Credit Pipeline, for franchise stores, watches your CRM and DMS records, plus your market. Streaming Soft Pull Triggers, for independents, needs no customer database. Compare that to the leads you buy today. Instead of self-reported credit, every lead is credit-qualified from bureau data first. Contact details are verified. And a monthly match-back shows exactly what sold. Credit Pipeline watches the customers already in your database. Back in the market, trade equity, above-market rates, recovered credit, and lease renewals. Then it adds conquest buyers in the market you choose. Streaming Soft Pull Triggers is set once. The credit range you can finance, and your market, by radius or postal code. Each lead reaches you within minutes of the soft pull. Every lead arrives with a verified address, validated phone and email, the vehicle and its VIN, and an estimated payment, rate, and balance. Your team knows the deal before they dial. Then every lead gets worked, and proven. A custom piece is mailed under your brand. Mailer calls are answered when your store is closed, and our partner sets the appointment. The lead lands in your CRM. And a monthly match-back ties sold vehicles to leads. Bring three numbers from last month. We’ll put your cost per car sold side by side with ours. And if the agreed lead count isn’t delivered, your account is credited. Your customers. The moment they become buyers again. Your market locks the day you sign. Book a conversation at sevenclair.com.
Not what you buy today.
| Third-party leads | Perigee LeadGen (provided by our data partner) |
|---|---|
| May be sold to more than one store | Exclusive to your store |
| Self-reported credit that often dies at the desk | Credit-qualified from bureau data first |
| Often days old by the time you dial | Soft pull triggers delivered within minutes |
| Frequently bad numbers and dead email addresses | Address verified, phone and email validated |
| No proof the lead produced the sale | Match-back ties sold vehicles to leads |
The shopper you can’t see today.
Your soft-pull tool tells you who’s standing in front of you. Our data partner tells you who’s standing in front of someone else.
Soft-pull and equity-mining tools work data you already have: your website, your showroom, your database. Our data partner reports credit activity from the bureau, including when a consumer pre-qualifies somewhere else. Keep the tools that work for you. This adds the shoppers they can’t see.
Built for how your store sells.
Credit Pipeline: your customers, the moment they become buyers again. Our data partner monitors your CRM (unsold) and DMS (sales and service) records, plus your market. Pick the buckets you want.
From your database Always yours
- Back in the marketActively shopping now
- Trade equityLoan 40% or more paid down
- Rate reductionPaying above-market rates
- Lease renewal4–6 months out, then 1–3 months
- Previously declinedCredit has recovered
- BankruptcyFilings and discharges
Your book is yours. No one can claim it.
From your market Exclusive by market
- Conquest soft pull triggersShoppers in minutes
- Conquest autoYour brand or a competitor’s
- Conquest service agreementsCoverage expiring
- RecallsYour units and conquest units
- Service intervalsManufacturer schedules
Soft pull triggers are exclusive by market.
Streaming Soft Pull Triggers: no customer database required. Reach in-market buyers the moment they pre-qualify for credit, before they reach the store down the road. Our data partner delivers every lead, exclusive to your store, within minutes of the soft pull.
You set it once
- The credit score range and attributes you finance
- The marketing area around your store, by radius or postal codes
- Your monthly lead volume
Every lead arrives with
- Name, verified address, validated phone and email
- Year, make, model, and vehicle identification number
- Date of purchase
- Estimated payment, rate, balance, and months remaining
- Credit score range and attributes
Exclusive to your store. Credit-qualified before you dial.
- A custom direct-mail piece under your dealership’s brand
- A U.S.-based business development center, open 24/7, that answers mailer calls when your store is closed and sets the appointment for you
- Verified contact information, plus vehicle and loan detail where available
- A monthly match-back report that ties sold vehicles to delivered leads
- If the agreed monthly lead count isn’t delivered, our data partner credits your account
Four steps from signature to leads.
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Pick your buckets and market footprint
We check with our data partner and confirm what’s open in your market.
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Sign the program agreement
Your market locks that day, and setup begins.
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Setup, three to four weeks
Our data partner handles the data cleanse, letter design, configuration, and program training.
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Leads run
Our data partner delivers a match-back report at month end.
Perigee LeadGen comes with SevenClair behind it.
Our data partner supplies the data, the mail, and the business development center. SevenClair makes it work in your store.
Onboarding
We guide setup with your team and our data partner: buckets, market footprint, letters, and launch.
Training
We train your team to work these leads and to read the match-back report.
Dealer support
One point of contact after launch. We review results with you and adjust as your needs change.
Think your leads are a race to the bottom?
Bring three numbers from last month. We’ll put your cost per car sold head-to-head with Perigee’s, live in your demo, using your numbers, not ours.
Questions dealers ask.
What does it cost?
Pricing is straightforward, and we cover it in your demo, side by side with your own cost per car sold. Take the cost-per-car challenge to get started.
I already run soft pulls and equity mining. Isn’t this the same thing?
No, and you should keep the tools that work for you. Soft-pull tools qualify shoppers who are already in front of you. Equity mining reads your own database for trade-ups. A prescreen is a snapshot of a list on the day you run it. Our data partner monitors continuously and tells you when a consumer’s credit file shows activity, including when they pre-qualify somewhere else.
Do I need a CRM or customer database?
No. Independent stores can run soft pull triggers on their market alone, with no customer database required. Franchise stores get the most from the program by adding their CRM and DMS records, so our data partner can watch customers they already own.
My listing sites give me volume. Why add this?
Keep them if you need raw volume. The program isn’t a volume play. The leads are exclusive to your store and credit-qualified before you dial, and the program is built around cost per car sold.
What if the leads don’t show up?
Under our data partner’s terms, if the agreed monthly lead count isn’t delivered, your account is credited.
Is it proven? How will I know it’s working?
This program is new to automotive retail. The capability isn’t: our data partner has run prescreen and trigger campaigns for mortgage lenders, banks, and credit unions for years. You don’t have to take our word for it. Our data partner’s monthly match-back report ties sold vehicles to delivered leads, so you judge it on your own numbers.
Is this compliant?
The leads come from regulated credit data provided by our data partner. Prescreen and trigger offers are delivered as Firm Offers of Credit under Fair Credit Reporting Act permissible purpose, and outbound contact is subject to the Telephone Consumer Protection Act and federal and state Do Not Call requirements. As the dealer, you’re responsible for making sure your offers meet the Firm Offer of Credit standard. Review your obligations with your own compliance counsel.
Claim your territory before your competitors.
Streaming soft pull triggers are exclusive by market.
Lead generation services, including credit data, direct mail, the business development center and match-back reporting, are provided by a third-party data partner, not by SevenClair or Perigee. Vehicle and loan values are estimated. Prescreen and trigger offers are delivered as Firm Offers of Credit under Fair Credit Reporting Act permissible purpose; the dealer is responsible for ensuring its offers meet the Firm Offer of Credit standard. Outbound contact is subject to the Telephone Consumer Protection Act and federal and state Do Not Call requirements.